The Problem We Solved

I was thrilled to collaborate with Netflix on a first-of-its-kind creative project bringing together iconic characters from their most popular shows.

The core concept I helped develop envisioned all your favorite Netflix personalities converging in a stylish, retro-futuristic lobby when not on screen entertaining viewers. This presented an opportunity to showcase the breadth of Netflix's content in an unexpected way.

I worked closely with Netflix's internal brand team to craft scripts and scenarios that organically wove the characters together. My goal was to create natural, character-driven dialogues blending the show narratives and highlighting their distinct personalities.

We ultimately featured around 9 major characters spanning Netflix hits like Bojack Horseman, Fuller House, Queer Eye for the Straight Guy, Hasan Minaj, Nailed it and Orange is the New Black. I relished the challenge of weaving such diverse ensembles into a cohesive creative execution.

Where do your favourite Netflix characters go when you’re not watching them? Into a fantastical lobby to mix and mingle with each other of course.
I worked directly with Netflix on this first ever content mixing brand effort. 
Creativity Pick of the Day