The Problem we solved
Mr. Peanut has been around for over 100 years, yet he'd never spoken a word. That is, until Robert Downy Jr. lent his voice to this iconic spokes-nut. Set in the naturally remarkable world of Planters, a destination unlike anywhere else, this re-branding campaign brought the icon to life in a way we'd never seen before.
Credits
Director
Ringan Ledwidge
Copywriters
Jon Marshall, Josh Dimarcantonio
"On Madison Avenue, there are talking dogs, talking horses, even talking margarine tubs, not to mention talking brand characters like the E*Trade babies and the Keebler elves. But Mr. Peanut, the dapper Planters mascot since 1916, has never spoken - until now."
Stuart Elliott
NY Times
